I live in the Green Mountain State of Vermont where there were once more cows than people. Not any more. But you can still see a few Holsteins or Jerseys out in the fields. I actually grew up on a small dairy farm in Vermont. I only milked the cows once but I threw bales of hay every summer. I had muscles back then. Now that I am building a new biz, I have been reading lots of books. I recently read Seth Godin's book "Purple Cow". The book is about transforming your business or your product by being "remarkable". He even notes Vermont's own Ben & Jerry's as an example of a "Purple Cow". And I have to agree. I find it hard to eat any other ice cream now, although Island Ice Cream is a close second. Vermont has many Purple Cow products, businesses, authors, and artists--both visual and musical. I like to think the Vermont-based singer/songwriters that I work with are Purple Cows. And Bella Voce Women's Chorus of Vermont. Please take time to check them out. I think Chris Bohjalian is a Purple Cow author. Take time to read his books! And Flatbread Pizza!! Yummy. There are many more Purple Cows in Vermont. I'm just drawing a blank right now. But they will come to me. More later.
Sunday, April 4, 2010
Purple Cows in Vermont
OK. So it took me awhile to get to this point. Here is my first real blog--
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